8 Ways to Advertise in LA: The 2022 Guide

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Do you want to advertise in LA but aren’t sure where to start? Here is your guide for 2022 LA advertising.

1. Billboards

Billboards are a classic form of out-of-home (OOH) advertising that always gives the best bang for your buck. Being placed near major highways and intersections, Los Angeles Billboards have just shy of 2 billion median impressions. So, if you are hoping to advertise to a wide range of people, this is a great way to do it.

2. Bus Advertising

Do you want advertisements that are a little closer to the people you are trying to reach? Bus advertisement covers a wide range of ad platforms. From entire bus wraps to small signs on a bench at a bus stop, you can easily reach people this way.

3. Digital Billboards

Do you like the reach that billboards have but want something that will help your ad stick out among the rest? Digital billboards may be the choice for you. With a digital platform, the creative choices are endless. So, start dreaming up your animated ad today.

4. Wallscapes or Murals

Do you like the local arts and want your company to show the community that you care about it? Hiring a local artist to create a mural or wallscape on the side of a major downtown building is a great way to create buzz around your company while supporting the local arts community.

5. Car Wraps

Does your company use its own vehicles to accomplish daily tasks like delivery and transportation of goods? If so, car wraps could be the perfect thing for you. They are inexpensive, cause no harm to vehicles, and you can keep them there for a very long time before needing to replace them.

6. Street Furniture

Street furniture is an all-encompassing term for all the furniture placed on and around urban streets. This could include park benches, public bicycles, kiosks, scooters, newsstands, etc. With a total of 2.6 billion median impressions, you may find that this is a great deal for the cost.

7. Wildposting

There are few things more classic than posters. Placing posters in dense urban areas is still one of the best ways to get information out into the public eye. If you are looking for a high level of exposure at a cheap rate, this could be the best choice for you.

8. Mall Kiosk

Shopping malls are perfect for OOH advertising if you want to reach a wide range of demographics. One of the best ways to do this is by taking advantage of static and digital kiosks. Whether your ad is digital and interactive or static and backlit, it will be successful in a location like this.

Where to Advertise

Now that you have a good idea of how you can advertise in Los Angeles or any city, it is time to start talking about locations. Billboards are one of the best forms of OOH marketing, but if they are not in a good location, they will not do much for your company. Here are a few spots in LA you should consider.

Airports

Airports in LA are some of the busiest in the country, especially LAX. So, if you are trying to reach as many people as possible, placing ads in and around the airport will guarantee you a high number of impressions from many different demographics. Here are some airports to try.

  • Los Angeles International Airport (LAX)
  • Hollywood Burbank Airport
  • John Wayne Airport
  • Van Nuys Airport

Tourist Attractions

Reaching the local community is a great way to develop a loyal customer base. However, if you are not local to LA and want to reach the locals and tourists, placing ads in and around tourist attractions will do the trick. Here are a few examples.

  • Santa Monica Pier
  • Universal Studios Hollywood
  • Hollywood Walk of Fame
  • Griffith Park
  • The Getty

Interstates and Highways

Of course, if you choose billboard advertising, there is no greater place than busy interstates. Here are the ones in LA you will want to use.

  • Interstate 5
  • Interstate 105: Century Frwy and Glenn Anderson Frwy
  • Interstate 405: San Diego Frwy
  • Interstate 210

Sports Stadiums and Arenas

Sports stadiums and arenas are home to the highest attended events in the country. NFL games, NBA games, concerts, and many others are often held here. Ads within and around the facilities always maintain a high level of impressions and would be great options for your company. Here are the ones in LA.

  • STAPLES Center
  • Rose Bowl Stadium
  • Dodger Stadium
  • LA Memorial Coliseum
  • The Forum

Higher Education Campuses

Last but not least, colleges and universities. If your products and services appeal to the younger generation, placing ads here is a great way to get your brand in front of them. Here are the different campuses you may want to advertise to.

  • University of California, Los Angeles
  • Los Angeles City College
  • California State University, Los Angeles

The Bottom Line

Advertising in LA is a great way to get your company in front of millions of people. With Los Angeles’ dense population, any form of ad is bound to do well, but this rings especially true for billboards. So, choose the ad campaigns you wish to run, find the best location, and get your company more attention.